Gawker to Develop Original Video Content

Posted on January 22, 2006

Blogebrity asks is "Gawker TV on its way?" after reading a help wanted post on Gawker for the Gawker Guerrilla Video Project.

Because we all like to watch, Gawker is looking to develop some original video content. Think mini-documentaries on crack: watching the media wanks slide in and out of Michael's, screwing with the Conde security desk, or going undercover to document the horror of a book party.

As such, we're looking to hire some guerilla video filmmakers. You MUST have your own DV equipment. And while the pay is meager, the exposure will be fantastic. Or, at least, better than that of Current.

It is no surprise that Gawker is looking to add some video content but it remains to be seen whether there will be much interest in book party videos. There has already been lots of buzz about video content in 2006. Google announced the Google Video Store at CES that will compete with iTunes. AOL just announced plans to sell video as well. There is interest in user-created video as well. Some bloggers are predicting YouTube will be acquired this year. User-submitted video contests should also be big this year. The Huffington Post has the Contagious Festival. Yahoo also had a video contest last year called the Yammys which will probably return this year.

Update 1-24-06: Heather Green's article at BusinessWeek discusses the growing trend of independent videos and downloadable video content.

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