Disney Online and BarnesandNoble.com Unveil E-Commerce Agreement

Posted on January 29, 1998

Disney Online and BarnesandNoble.com, a subsidiary of Barnes & Noble Inc. announced an agreement to create Disney book boutiques on both Disney.com and BarnesandNoble.com. BarnesandNoble.com, which will be the bookseller of Disney books on Disney.com, will also create a unique Disney book boutique on its site featuring more than 2,000 Disney titles. BarnesandNoble.com will handle the transaction and fulfillment of all purchases of Disney books from both sides.

"The power of these two brands, coupled with our joint commitment to providing innovative and exciting content, makes this a smart business relationship," said Chuck Davis, senior vice president of Disney Online. "More importantly, though, is that the breadth and depth of our expanded book offerings is a wonderful asset to guests of Disney.com and BarnesandNoble.com."

The Shop channel on Disney.com is where Disney fans can find and buy all things Disney, from toys and apparel to videos and books. The new book boutique within the Shop Channel of Disney.com is represented by graphical links from the main Shop page, as well as the Books subcategory within The Disney Store Online.