BabyUniverse Acquires ePregnancy Assets

Posted on August 24, 2006

BabyUniverse, Inc. has acquired some assets from ePregnancy Magazine and ePregnancy.com including the website, trademark, a related online community website, message boards, and content archives. ePregnancy was a pregnancy and baby magazine and resource. BabyUniverse said the online community and the ePregnancy website's forums and content will remain John C. Textor, Chairman and CEO, said the print magazine will not be relaunched. The final published issue was distributed in late April as the May 2006 issue.

Textor said, "Though the ownership circumstances of ePregnancy allowed us to complete this transaction quite affordably, we believe this acquisition to be extremely significant to the ongoing business strategy of BabyUniverse. With the last issue of ePregnancy Magazine dated May 2006, and with ePregnancy.com having been maintained continuously, ePregnancy's existing audience of readers and online community participants is likely not aware that the magazine has been discontinued. We have the opportunity to capitalize on the significant continuing consumer market presence of ePregnancy, maintain and grow the already vibrant online community, and further pursue our content strategy at a fraction of the cost that would normally be associated with an acquisition or a start-up."