B&N To Test Book Bundles That Include Ebook and Printed Book

Posted on March 9, 2010

Publishers Weekly is reporting that Barnes & Noble is considering a plan to bundle print books and ebooks. The digital and print book bundles will launch in about 60 to 90 days. The plan was announced by Barnes & Noble.com president William Lynch at the AAP annual meeting.

Publishers Weekly also reports that William Lynch predicts there will be less bookstores in the future but they won't completely go away.

While he predicted there will be fewer bookstores in the future, he said bookstores will never go away, agreeing with "interviewer" David Young of Hachette Book Group that bookstores are where bestsellers are made, particularly for books that are put in the front of the store.

The bookstores that remain will have to find ways to keep customer foot traffic high if they want to continue to be the place where "bestsellers are made."

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