Oprah Boosts Eckhart Tolle's Book Sales With Joint Seminar
Oprah Winfrey latest book pick - Eckhart Tolle's self-help title A New Earth - has now sold 3.5 million copies reports the Associated Press. Many of these sales came after Winfrey's selection of the book four weeks ago.
The book has topped the best-seller list on Amazon.com virtually from the moment Winfrey's choice was revealed, and it is the fastest-selling pick ever at Barnes & Noble Inc., according to a statement issued Thursday by Winfrey.
It's also a record shipment in a four-week span for any book by Penguin Group (USA), which has published such million sellers as Elizabeth Gilbert's "Eat, Pray, Love" and Ken Follett's Winfrey-endorsed "The Pillars of the Earth."
Brian Tart, president and publisher of the Penguin imprint Dutton, told the Associated Press that a key factor was the upcoming Web seminars featuring both Winfrey and Tolle. These seminars will be held 10 consecutive Mondays starting March 3. Brian Tart also told the AP that 500,000 people have signed up for these seminars. Those staggering seminar numbers are going to make other self-help authors very jealous.
Oprah Winfrey is still selling tons of books but she still is not recommending as many book as did when her Oprah's Book Club was selecting a book each month during the late 90s and early 2000s. You can a list of Oprah's previous book selections here.
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Oprah Winfrey latest book pick - Eckhart Tolle's self-help title 