by Andrew Chak
Submit Now: Designing Persuasive Web Sites
New Riders, September, 2002.
Trade paperback, 342 pages.
There are millions of web surfers available to sell your products and services to -- but how do you convert these surfing masses into consumers willing to spend? This has been a problem web developers have been attempting to answer since the web boom began. Submit Now offers practical suggestions for solving the problem by offering instruction about how to design a persuasive website. The book instructs readers in marketing concepts and explains how they apply to the Internet. Many ecommerce and marketing topics are covered in the book, including effective search engines, bookmarks, providing great content, pictures that sell, shopping carts, tracking transactions, surveys, personal correspondence, demos, discount bundles, receipts, returns, cookies and referrals. Real world examples and screen shots from websites are provided to help readers learn what works online. Case studies of successful websites like Shutterfly, and eBay are also provided.
This is an excellent book for any web developer, marketer or executive looking to get up to speed on what it takes to turn a web surfer into a regular customer. Designing an attractive and easy-to-use website will get you part of the way but, as author Andrew Chak explains, you also need to know how to get your web users to take the actions you want them to take. This book will be especially valuable for web developers who have little background or experience in marketing and sales. If you want a comprehensive and practical book about how to turn your web visitors into customers then Submit Now is the book for you.
Submit Now: Designing Persuasive Web Sites is available for purchase on Amazon.com
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This review was published in the February, 2003 of The Internet Writing Journal.
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