Submit Now: Designing Persuasive Web Sites
New Riders, September, 2002.
Trade paperback, 342 pages.
ISBN: 0735711704

This is an excellent book for any web developer, marketer or executive looking to get up to speed on what it takes to turn a web surfer into a regular customer. Designing an attractive and easy-to-use website will get you part of the way but, as author Andrew Chak explains, you also need to know how to get your web users to take the actions you want them to take. This book will be especially valuable for web developers who have little background or experience in marketing and sales. If you want a comprehensive and practical book about how to turn your web visitors into customers then Submit Now is the book for you.
Submit Now: Designing Persuasive Web Sites is available for purchase on Amazon.com
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This review was published in the February, 2003 of The Internet Writing Journal.
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