by Rick E. Bruner, Leland Harden and Bob Heyman

New Riders, November, 2000.
Trade Paperback, 342 pages.
ISBN: 0735710244

NetResults.2 by Rick E. Bruner, Leland Harden and Bob Heyman This web marketing reference explains and discusses a variety of different web marketing campaigns and practices and provides practical advice and recommendations. Some of the types of online marketing covered include online brand equity, generating leads, selling using online venues, affiliate marketing, web advertising, usability, email marketing, media relations, web design fundamentals, email marketing and viral marketing. Each section also includes a resources section which covers relevant websites and includes links and descriptions. Screenshot examples of discussed websites are also provided.

NetResults.2 is written by Web marketing experts Rick E. Bruner, Leland Harden and Bob Heyman. The authors have each founded a company and have helped execute online campaigns for major companies including AOL, Barnes & Noble, Gillette, Home Depot, IMB and Macy's. The reference provides easy-to-follow advice, backed up by case-studies and information about real campaigns, which helps the reader understand why something works and how it is achieved. The book also provides critical online marketing do's and don'ts, such as good and bad domain names and what are methods of email marketing that can be used and what is not-effective or considered Spam. NetResults.2 provides thorough coverage of web marketing concepts and practices and will be valuable to anyone engaging in online marketing and/or launching a website or online service.

NetResults.2 is available for purchase on

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This review was published in the March, 2001 of The Internet Writing Journal.

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