Yahoo Reveals Most Popular Search Terms of 2004

Posted on January 7, 2005

Yahoo! Inc. has revealed its most popular search terms of 2004. Based on results culled from millions of Yahoo! Search users, the top searches of 2004 give unique insight into this year's consumer interests and trends.

The Yahoo! Search 2004 Top 10 Searches

1. American Idol
2. Paris Hilton
3. Jessica Simpson
4. Britney Spears
6. WWE
7. Usher
9. NBA
10. NFL

Last year video games and wizards ruled, this year it's all about crooner wannabes and fair-haired beauties. The number one spot in 2004 goes to American Idol, the reality show that boosted winner Fantasia Barrino to stardom. Not surprisingly, a bevy of blondes round out the top four, but the order of appearance is somewhat surprising: heiress bad girl Paris Hilton and Newlywed Jessica Simpson both rank higher than the three-year reigning Top Searches Queen, Britney Spears. Usher is the only non-fictional male to make the top 10 this year.

Nancy Evars, a Yahoo! Search Buzz Index guru, says the shift in America's interest this year from geek to chic is an excellent read on what fascinated consumers' interests in 2004.

"The 2004 results illustrate that while people follow scandals and heartbreaks, they also have other interests. Controversy rocked several of this year's top search queries, but sports searches also made the list thanks to the increase in popularity of fantasy sports and the surging demand for pro-sports statistics," said Evars.

Other Top Searches for Yahoo! in 2004

Top Movies Searches
1. Harry Potter
2. Star Wars
3. Lord of the Rings
4. Troy
5. Spiderman 2
6. Shrek 2
7. Kill Bill
8. Van Helsing
9. Finding Nemo
10. Day After Tomorrow

Top News Searches
1. Iraq
2. John Kerry
3. Hurricane Ivan
4. President Bush
5. Scott Peterson Trial
6. Gay Marriage
7. Abu Ghraib
8. Bill Clinton
9. Hurricane Frances
10. Flu

Top Music Searches
1. Jessica Simpson
2. Britney Spears
3. Usher
4. Hilary Duff
5. Eminem
6. Beyonce
7. Christina Aguilera
8. Avril Lavigne
9. Linkin Park
10. Nelly

Top Diet Searches
1. Weight Watchers
2. South Beach Diet
3. Atkins Diet
4. Slim Fast
5. Diet Pills
6. The Zone
7. Cabbage Soup Diet
8. Low Carb Diet
9. Mayo Clinic Diet
10. Subway Diet

Top Reality Show Searches
1. American Idol
2. Survivor
3. The Bachelor
4. America's Next Top Model
5. Big Brother
6. Amazing Race
7. Extreme Makeover
8. The Bachelorette
9. Trading Spaces
10. Average Joe