Yahoo Internet Life's Growth Continues

Posted on April 14, 1999

Ziff-Davis has announced that Yahoo! Internet Life will increase its rate base from 600,000 to 700,000 in September 1999. According to Executive VP/Group Publisher Jim Spanfeller, Yahoo! Internet Life has experienced phenomenal growth since its inception, with a rate base that has climbed 600% since its launch. Yahoo! Internet Life is currently the fastest-growing monthly magazine in the country with a circulation greater than 450,000, according to ZD Analysis of the Audit Bureau of Circulation's report for the six month period ending December 31, 1998.

In the fall of 1995, Yahoo! Internet Life was launched as a quarterly with a rate base of 100,000. Having since gone bi-monthly in May 1996 and then monthly in August 1996, the magazine's circulation has grown exponentially. With its September 1999 issue, Yahoo! Internet Life will again increase its rate base to 700,000 a month. "Web users are a growing, affluent, and intelligent audience who look to Yahoo! Internet Life for information on the usefulness and entertainment value of the Internet," says Spanfeller. "Our numbers have been phenomenal, so moving the rate base up again was a natural progression for the magazine."

Yahoo! Internet Life monitors, comments on, and chronicles Internet culture, and helps readers find the best the Web has to offer. Published by Ziff-Davis, Yahoo! Internet Life is based in New York, with branch offices in major markets around the country.