WSJ Interactive Reaches Paid Circulation of 150,000 Readers

Posted on November 6, 1997

The Wall Street Journal Interactive Edition announced that it has surpassed the 150,000 subscriber milestone, just over a year after beginning to charge for access to its site on the World Wide Web. The Interactive Journal has the largest circulation of any paid subscription site on the Web. In addition, The Interactive Journal is among the top sites for generating advertising revenue on the Internet.

"We're delighted that even in the hypercompetitive world of the Web, the editorial quality and depth of The Interactive Journal stands out, and attracts a remarkably loyal readership," said Thomas Baker, business director of The Interactive Journal.

Launched in April of 1996, The Wall Street Journal Interactive Edition was available for free on the Web for a trial period lasting through the summer of that year. By year's end, free access to The Interactive Journal had been entirely phased out, and in February The Interactive Journal announced a total of 70,000 paid subscribers. In April of 1997, the Edition's first anniversary, paid circulation reached 100,000.

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