and Announce Content Agreement

Posted on October 29, 2004

Two of the largest paid subscription sites on the Web, The Wall Street Journal Online at and, have announced an agreement to integrate selected, consumer-focused content into each other's subscription site.'s independent, expert "Ratings and Recommendations" will now be complemented by a daily offering of the Online Journal's news and features of interest to consumers. editors will choose and update the selection of Online Journal articles for its subscribers. The selections will include consumer-focused breaking news and coverage, on topics ranging from air travel to automotive innovations to personal technology.

Online Journal subscribers will find daily news coverage that is enhanced by relevant information from Online Journal editors will enhance's news coverage with relevant information from Consumer Reports including buying advice, product reviews and other Consumer Reports articles. For example, if the Online Journal publishes an article about sport-utility vehicles, Consumer Reports could provide links to its ratings of SUVs, along with a buyer's guide to the vehicles. In addition, there will be notices within the print edition of The Wall Street Journal noting the availability of Consumer Reports reviews and information at

"This agreement will provide Online Journal subscribers with access to relevant Consumer Reports' expert product analysis on newsworthy subjects," said Bill Grueskin, managing editor, The Wall Street Journal Online. "Partnering with the most respected tester of consumer products underscores the Journal's commitment to journalistic independence, as well as our commitment to providing our subscribers with more of what they are asking for -- information they can use in their everyday lives."

The Wall Street Journal Online at, published by Dow Jones & Company, is the largest paid subscription news site on the Web. Launched in 1996, the Online Journal had 684,000 subscribers world-wide as of Q2, 2004. launched in November 1997. The site has more than 1.5 million active, paid subscribers.