Website Provides Information about One-To-One Marketing on the Web

Posted on February 23, 1999

Authors of the online marketing book, Internet World Guide to One-To-One Web Marketing, report that they have seen considerable growth in the use and acceptance of one-to-one web technologies.

Deborah Kania, co-author and web marketing consultant, says in a statement, "It is hard not to find a popular website not using one-to-one technologies. In fact, almost all of the top online shopping sites use one or more of these techniques on their sites. These sites have used web technologies to personalize customers' online experiences as well as to gather customer information. With such intense competition over the online audience, we see more and more web sites such as using one-to-one web marketing techniques to lock in customer loyalty. Our site gives online marketers a focused and comprehensive guide to implement these types of programs."

One-To-One Web Marketing Online is an online resource for marketers interested in using the web to create and manage relationships with online customers. The site was launched in April 1998 as a companion to the Internet World Guide to One-To-One Web Marketing written by Cliff Allen, Deborah Kania and Beth Yaeckel for John Wiley & Sons publishers. The site provides a monthly online newsletter and e-mail news alert to all site visitors. The site covers subjects contained in the book including one-to-one marketing, web interactivity, e-mail, web site, personalization, push, web community, web presentation and conferencing, online advertising and promotion, web site tracking and analysis, web-to-database integration, and online privacy. All subjects are addressed from a one-to-one marketing perspective.

Note: The One-To-One Web Marketing site is no longer available.