Warner Bros. to Sell Content Via Guba
Posted on July 5, 2006Warner Bros. has announced plans to starting selling downloadable films and television shows on Guba.com. The AP reports that film prices will be $9.99 and $19.99 depending on the film.
Guba is a video sharing website founded in 1988. Guba has separated the paid content from the premium content using tabs on the site. Videos are also organized by genre.The site has since agreed to start filtering copyright and obscene content and institute tougher security measures after talks with the Motion Picture Association of America, a group that represents Hollywood studios.
In May, Warner Bros. agreed to start selling its movies and shows using peer-to-peer technology developed by BitTorrent Inc., which has been used to trade pirated copies of movies.
Both deals are aimed at appealing to younger consumers who watch shows on computers or portable devices.
"Kids in the dorm rooms don't own TVs," said Tom McInerney, co-founder and chief executive of Guba. "They've got computers and that's their source of entertainment."