USA Today Continues to Add Blogs

Posted on November 19, 2005

USA Today appears to be getting more serious about their blogs. They recently upgraded the Hip Clicks blog with a new name and redesign. The entertainment and lifestyle blog, written by Whitney Matheson, is now called Pop Candy. It also includes permalinks which were not present on the earlier version. USA Today also recently launched a blog by USA Today tech columnist Kevin Maney. This gadget and tech blog also has permalinks and a seperate design from the rest of USA Today also one other blog that we are aware of called Today in the Sky. This travel blog has not had a makeover like the other blogs and does not contain permalinks. It would not be a big surprise if several months from now USA Today has a dozen or so blogs with the same layout and design as Pop Candy and Kevin Maney's blog.

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