Universal to Sell Download-to-own Films

Posted on March 23, 2006

Universal and LoveFilm logos CNN reports that Universal Pictures is teaming up with LoveFilm to offers a download-to-own film service in Britain. The service will begin with a download for King Kong on April 10th.
Films will be available to download the same day the DVD is released. Consumers will get the film in three formats: two digital files available for instant download -- one for a PC or laptop and one for a portable device -- and a DVD copy sent by mail.

Initially, 35 Universal films will be available, including "Pride And Prejudice," "The Bourne Supremacy," "Love Actually," "Nanny McPhee" and "Bridget Jones."

They will be priced from £19.99 ($35) for the latest releases to £9.99 ($17.50) for older films. Downloading a film will take between 40 minutes and an hour.

"The time is only 12-18 months away when you will be able to put the kettle on, get the kids ready and then have a great movie ready to watch," Lovefilm chief executive Mark Livingstone told PA.
CNN, sourcing the British Press Association, wrote that the entire 6,500 film library of Universal Pictures might eventually be available for download-to-own.