The Hollywood Reporter and Yahoo Partner

Posted on August 7, 2008

Yahoo Movies THRThe Hollywood Reporter has announced a partnership with Yahoo Movies. THR content will appear on the Yahoo Movies website and vice versa. THR will also present Yahoo's Purple Filmstrip Award.
Under the agreement, Yahoo Movies will feature THR content on its site, and THR will promote Yahoo Movies trailer content and data in its digital and print editions, and on

The brands also will present Yahoo's new "Purple Filmstrip Award" program, a monthly honor given to a film studio with the most successful movie title on Yahoo Movies as measured by a combination of the most trailer streams and best user reviews.

Yahoo, in association with THR, presented the first Purple Filmstrip Award to Warner Bros. on Wednesday for "The Dark Knight."

"We are thrilled to be working with Yahoo Movies to further move the THR brand into the digital space and extend our content to new readers," THR publisher Eric Mika said.

"With Yahoo's consumer reach and our leadership position in covering the business of entertainment on a global scale, this deal solidifies our symbiotic relationship and allows us to take advantage of an evolving model where media outlets can broaden and deepen their engagement with audiences," he added.
Yahoo has cut similar content deals with other media partners for its other destination channels such as Yahoo Food and Yahoo Sports. You can see the Purple Filmstrip Award winners here. The Dark Knight won the award for July.