Petersen Names Dana Fields as Head of Magazine Development

Posted on April 14, 1999

EMAP Petersen, Inc. has announced the appointment of Dana L. Fields, former V.P. and Group Publisher of Wenner Media, as Head of Magazine Development in a full-time consultancy role. Fields will work with Jim Dunning, Chairman and CEO, and Tom Moloney, President and COO, to oversee the development of FHM and Q magazines in the U.S., and will take over as President and Executive Publisher of the Men's and General Interest Group when the titles are launched.

FHM (For Him Magazine) is the leading men's title in the U.K. with a circulation of 750,000. Q, also a monthly, is the U.K.'s leading music magazine with a circulation of 210,000. Dunning commented, "I am proud to have Dana join our team at Petersen. No one can match her experience in publishing in this category. Petersen has introduced nine new magazines in the last two years and EMAP's ownership makes the opportunities even greater."

Dunning added, "Dana joins other prestigious additions to Petersen's management team." These include: Stacey Lippman, President, Brand and Marketing, who was Corporate Media Director and Managing Partner of TBWA Chiat/Day; Bill Harper, Vice President and Co-Publisher of the Petersen Magazine Network, an 18-year Wenner Media veteran and Mark Goldsmith, who was recently named Vice President and Executive Publisher of Petersen's Sports Group after serving as Vice President and Group Publisher of General Media's Automotive Group and Penthouse magazine.

Petersen also recently announced with NFL Properties the launch of a 1 million circulation magazine called NFL Insider Magazine. The magazine for football fans will hit newstands on September 1st.