Peppers and Rogers Group and Direct to Launch 1to1 Magazine
Posted on July 16, 19991to1 magazine, a publication devoted entirely to one to one marketing and management, will appear in October as the result of a joint venture between Direct magazine, an Intertec publication, and Peppers and Rogers Group, a Stamford, Conn. consulting firm. 1to1 will be published quarterly and stories ranging from front-end marketing to call-center management will run in its pages.
"Companies have awakened to the realization that customers are life-time corporate assets," said Ray Schultz, editorial director of Direct Magazine. "They can now become more customer focused because the supporting technologies are both viable and affordable." "Additionally, our recent acquisition of Customer Support Management will enhance our resources in the customer support and services area."
Each issue of 1to1 will carry a report on an element of one to one marketing. Its frequency will be expanded through freestanding supplements on these topics throughout the year. The publication will also feature case histories and trend reports on market segments such as financial services, high tech, travel/leisure, manufacturing and automotive. In addition, it will carry benchmark research on practices in the one to one arena.
The editorial staff will be headed by Ray Schultz, editorial director of Direct. Paul McDougall, former editor of Digital Production Executive, will serve as editor. Don Peppers and Martha Rogers, Ph.D., authors of The One to One Future (1993), Enterprise One to One (1997), and The One to One Fieldbook (1999), will lead the editorial board, which will be comprised of several members of their firm and outside experts.