NYTimes.com and FT.com Announce Content Agreement
Posted on August 8, 2001New York Times Digital, the Internet division of The New York Times Company, and FT.com, the online partner of the Financial Times, announced a reciprocal content distribution agreement. Under the agreement, FT.com will be able to publish up to 10 full-text articles from the business, technology and international sections of NYTimes.com each business day, while NYTimes.com will be able to publish up to 10 full-text articles from the business, technology and international sections of FT.com each business day. All of the articles will retain the branding of the originating website. This arrangement is scheduled to go live on both sites in early August.
``We are excited about this mutually beneficial partnership with FT.com,'' said Martin Nisenholtz, chief executive officer of New York Times Digital. ``Our users will benefit from additional high quality analysis afforded by the Financial Times, while FT.com users will gain the added perspective of The New York Times.''
Stephen Hill, chief executive officer of the Financial Times Group, said: ``We are pleased to offer NYTimes.com users access to FT.com's internationally focused business news and analysis. This partnership between two of the world's most respected news organizations will benefit audiences seeking editorial insight and perspective from authoritative and trusted online brands.''
Both NYTimes.com and FT.com are experiencing steady traffic growth in 2001. NYTimes.com is the No. 1 newspaper site and No. 3 news and information site on the Web, attracting nearly six million unique visitors per month. FT.com has a user base of two million unique monthly users, 70% of whom visit at least once a week. FT.com is a global business website and is the online partner of the Financial Times. FT.com is part of the Financial Times Group, which is part of Pearson PLC, an international media company. New York Times Digital is comprised of NYTimes.com, Boston.com, newyorktoday.com, and a Digital Archive Distribution business.