MSN LinkExchange's ListBot Service Surpasses 10 Million Subscriber Mark

Posted on May 18, 1999

MSN LinkExchange has announced that over 10 million subscribers are using its ListBot e-mail list management service, up from only 2 million subscribers nine months ago. This 500 percent increase in growth establishes ListBot as one of the world's fastest-growing services specifically dedicated to maintaining the relationship between small business Web-site owners and their site visitors.

ListBot is a free software service that enables small businesses to form lasting relationships that keep visitors coming back and instantly send information to site visitors who have chosen to join their mailing lists. Users can also upgrade to ListBot Gold, a fee-based version of the service., a website based in Fort Worth, Texas, for students and teachers of ballet, jazz and tap dance, and their families, uses ListBot Gold to communicate with its customers. "ListBot regularly helps us achieve a 25 percent to 50 percent increase in sales following the distribution of our dance newsletter and recently led to a 40 percent increase in traffic to the commerce portion of our site," said David Wilson, founder of "ListBot also saves us five hours of labor per issue and paid for itself the first time we used it. The service enables us to keep pace with our active readers -- ballerinas and dance students constantly on the move. With excellent management screens, membership reports and demographics, and the ability to easily create and manage multiple lists from the same account, ListBot keeps us focused less on administration and more on dancing."

"Basically, once visitors leave a site, they're generally gone for good -- we draw them back," said Deborah Whitman, vice president of marketing for MSN LinkExchange. "More and more small businesses are discovering that ListBot can open a channel of communication which keeps them in touch with customers and delivers repeat business."