Names Nutritionist to Oversee Content

Posted on April 27, 1999, Inc., an online vitamin and natural products retailer, has announced that Dr. Amie Beth Franklin, a distinguished nutritionist, author and lecturer, has joined the company as Science Director to oversee the site's health content and product selection and develop new business relationships.

Dr. Franklin will have a variety of roles at, including monitoring the scientific integrity of the site; developing new content areas; monitoring the site for optimal product integrity; and formulating new brand products targeted at special needs groups. Additionally, she will explore new business opportunities for in the scientific community.

"I am excited to be part of It is one of the most progressive companies out there and I look forward to providing my expertise as a health professional working to ensure the scientific accuracy of the site," said Dr. Franklin. "Because so many people use the Internet, I feel it is a good vehicle to help motivate them toward healthy lifestyle changes."

Dr. Franklin, a nutritionist and applied physiologist with a doctorate from Columbia University, brings a diverse background to Prior to her appointment, she ran a private practice for over 12 years in New York, Connecticut and Colorado, working with patients with a variety of health concerns. Dr. Franklin developed comprehensive health programs for her patients, incorporating nutrition, cooking, restorative exercise training, therapeutic body work, meditation, stress reduction techniques and counseling.

Dr. Franklin has been a lecturer at many leading colleges and universities and professional conferences. She was also Manager of Corporate Wellness at Shearson Lehman Brothers and co-chair of the Fitness in Business Association. In addition, Dr. Franklin has been widely published in academic and consumer publications, including Fitness, Family Circle, and Cosmopolitan.

"As the awareness of buying natural products online grows, the content and integrity of a site will be critical to success," said Michael Barach, President and CEO of "Amie Franklin will help us strengthen our position as the leading information source for natural products as well as develop new and innovative opportunities for the company."