Meredith Announces Rate Base Increase for More Magazine
Posted on June 23, 1999Meredith Corporation has announced it has increased the rate base of More magazine to 500,000, effective with the July/August issue, on sale today. More launched as a subscription-based bimonthly publication in September, 1998 with a declared rate base of 320,000. That number was raised to 400,000 in January 1999. More is the only subscription-based magazine targeted to women over 40. Myrna Blyth, Editor-in-Chief and Publishing Director of Ladies' Home Journal magazine, serves in the same capacity at More, as does Michael Brownstein, Publisher of Ladies' Home Journal. The magazines maintain separate editorial and sales staffs.
Meredith Corporation, headquartered in Des Moines, Iowa, provides magazine and book publishing, television broadcasting and integrated marketing. The Meredith Publishing Group is a home and family publisher. The group creates and markets magazines including Better Homes and Gardens, Ladies' Home Journal, Country Home, Midwest Living, Traditional Home, Family Money, WOOD, Crafts Showcase, Crayola Kids, Successful Farming, More, Renovation Style, Cross Stitch & Needlework, Golf for Women, Country Gardens, Decorative Woodcrafts, American Patchwork & Quilting, the American Park Network and more than 100 Special Interest Publications. The Publishing Group also creates custom marketing programs through Meredith Integrated Marketing, licenses the Better Homes and Gardens brand and publishes books created and sold under Meredith, Ortho and The Home Depot trademarks.