MarketWatch.com Signs Book Deal with Alpha Books

Posted on March 22, 2002

Alpha Books announced that it will publish the first book by MarketWatch.com, Inc., an online source of financial news and information. Due to hit stores in late May, the book titled CBS MarketWatch Stories Behind the Numbers: How America Made a Fortune and Lost Its Shirt will be authored by MarketWatch.com TV and Internet correspondent Steve Gelsi and edited by the Company's editor-and-chief, Thom Calandra.

Following CBS MarketWatch's familiar tagline "the story behind the numbers," the book is comprised of real stories of ordinary Americans who got clobbered in the market and the common sense strategies of those who survived. It uses these inspiring and often quirky stories of how people pick stocks to provide an informative view of the stock market and the first look back at the market free-fall of 2000 and 2001, including perspectives after September 11.

"We're excited about this book and the opportunity to work with MarketWatch.com," said Marie Butler-Knight, vice president and publisher of Alpha Books. "What's interesting and appealing about the book is that it celebrates the ordinary investor's methods and motivations - a rare look at some of the underlying moves that drive the market."

"As the Internet's leading source of financial news, we have chronicled, moment to moment, the powerful market fluctuations of the past few years," said Larry Kramer, chairman and chief executive officer of MarketWatch.com. "Our reporters have observed the impact of these events not only on the big players - but on all of us. How America Made a Fortune and Lost Its Shirt will help readers make sense of the market - where individuals have been and where they go from here."

MarketWatch.com, Inc., is a financial news and information source on the Internet. Founded in 1997, MarketWatch.com operates two websites: CBS MarketWatch.com and BigCharts.com. In addition to offering financial reporting and investment tools on its websites, MarketWatch.com also licenses a wide array of content and tools in custom-designed formats for brokerages and other online businesses. Editorial content from CBS MarketWatch.com is distributed in major newspapers and wireless networks.

Alpha Books is an imprint of Pearson Education, an education publisher. Best known for it's The Complete Idiot's Guide series, Alpha Books also publishes nonfiction books on a variety of topics including, personal finance, religion, parenting and relationships, biographies, and true crime.