Mardi Gras Website Experienced Traffic Boost

Posted on February 18, 1999

A new consumer website for Mardi Gras experienced a sharp spike in traffic during the final days of the festival, which ran this year from January 6 through Fat Tuesday, February 16.

"We started at ground zero," says Jay Heneghan, marketing manager for New Orleans Net, the parent company of NOLA Live, which produces the MardiGras site. "But it's been building steadily ever since January, when we went on line.

"Our traffic has gone from 30,000 to 4.5 million page impressions a day, recorded Monday, February 15 and we expect to have doubled that on Mardi Gras Day, February 16," Heneghan says. "There's no better place to find gifts unique to Mardi Gras," she explains. "Our vendors are selling lots of masks, as well as the more traditional Mardi Gras gifts. Many are by local artisans, including commemorative pieces and collectibles. Even Mardi Gras tree ornaments are selling, as well as pendants and art work from various local artists such as Robert Guthrie.

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