Law.com and American Lawyer Media Announce Agreement
Posted on July 28, 1999Law.com, a leading Web law resource, and American Lawyer Media, Inc., the nation’s leading legal information company, have announced a strategic alliance, aimed at creating a comprehensive destination for legal information and e-law services on the Web, under the law.com brand.
Under the terms of the agreement, ALM will merge its Web-related legal assets, including ALM's Law News Network and other national and regional legal websites associated with ALM publications, into law.com's Web offerings. These sites, which are targeted primarily at legal professionals and collectively generate more than 3.5 million page views each month, will be owned and operated by law.com. They will continue their editorial affiliation with their respective publications under an exclusive content licensing and operating agreement between the companies.
"Last year, more than $130 billion was spent on legal services in the U.S., a market in which the Web potential remains untapped," said Anup Bagaria, a vice president at Wasserstein Perella & Co. "Through this agreement, law.com has gained exclusive access to the branded content of the legal industry's most respected source of professional news and information. This agreement will give law.com the critical mass in content and services required to deliver premier e-law services to consumers, business people and legal professionals. This combination also creates a unique vehicle for advertisers seeking to reach this highly affluent and influential user group online."
"Our alliance with law.com represents a significant step forward in the fulfillment of our strategy to become the leading supplier of branded legal content to the broadest possible audience on the Web," said William Pollak, president and CEO of ALM. "This will allow our award-winning publications to focus on their editorial mission, while supporting our efforts to expand into new publishing areas, both inside and outside the legal industry."