John Loughlin to Head Primedia Magazine and Internet Group

Posted on March 31, 2000

Primedia Chairman and CEO Tom Rogers has announced the appointment of John Loughlin, age 43, president of Meredith Corporation's Broadcast Group, to be the President and CEO of the newly-created Primedia Magazine and Internet Group. He was formerly vice president and publishing director of the Meredith Corporation Magazine Group, and prior to that a senior vice president and group publisher of the New York Times Magazine division.

``John is a very rare combination of a media executive who has a deep operating background in the management of all aspects of consumer magazines, while also having a significant operating skills in the area of electronic media, having presided over a large broadcast station group and the creation of many new media initiatives,'' said Rogers. ``He is precisely the kind of leader that I was looking for to be able to strengthen Primedia's vast consumer magazine operations, while being able to oversee the translation of our consumer properties into a vast array of new media businesses.''

John will oversee the Consumer Magazine Group run by David Tanzer and consisting of such titles as American Baby, Seventeen, Chicago, New York, Soap Opera Digest, and Modern Bride, and the related Internet businesses. He will also oversee the Primedia Enthusiast Group run by Dan McCarthy, which consists of such enthusiast magazines as Fly Fisherman, EQUUS, Sail, Horticulture, Sport Compact Car and Automobile, and related internet operations including GR8RIDE.com and VirtualFlyshop.com. He joins David Ferm, President & CEO, Business to Business Group, Jim Ritts, President, Channel One Network & Primedia Broadband Video and Bob Metz, President & CEO, Consumer Guides as one of the four operating managers who will oversee the major units of the company.

``Primedia is in a fantastic position to take advantage of convergent media with its strong targeted titles; to build products that make advertisers ever more convinced that this is where they must be; and to increasingly convince readers to become more reliant on our content'' said Loughlin. ``As Tom has said, Primedia is all about `passion to the pocketbook'.''