iVillage to Buy Lamaze Publishing Company
Posted on July 14, 1999iVillage Inc, a leading online women's network, has announced that it signed a definitive agreement to acquire Lamaze Publishing Company, a privately held multi-media organization providing educational information to the expectant and new mother parenting sector. iVillage expects to complete the acquisition by the end of August 1999.
"Creating a meaningful relationship with women at a key time of need, such as when they become new mothers, is the way to build loyalty and retention," said Candice Carpenter, Co-Chairperson and Chief Executive Officer of iVillage. "We believe no other company has greater ability to reach the growing new parents market through as many mediums as the iVillage and Lamaze Publishing combination. The trust and integrity associated with the Lamaze brand is consistent with the highest standards we impose throughout our network. This is another example of our ability to build our community through our acquisition of high quality content and unique commerce opportunities."