IdeaBeat.com Celebrates First Anniversary as Food Industry Webzine

Posted on March 1, 1999

IdeaBeat, a food industry webzine, celebrates its first anniversary on March 16, 1999. Al McClain, publisher and CEO of IdeaBeat.com, observed the occasion by pointing to the unparalleled growth that the site has experienced during its first year of existence, receiving wide acceptance from users in the retail, wholesale and supplying sectors.

"We've been able to achieve our high level of usership for a series of reasons," McClain said. "But I believe that the overriding reason that we stand out from traditional media is because we don't have any sort of ulterior motives or agendas on our site.

Editorially, IdeaBeat.com has carved out a position unique among trade media. The site is in part a "journal of opinion," as well as being a community where users have been able to find breaking stories on subjects like Wal-Mart's new Neighborhood Market format, mergers and acquisitions, and numerous conferences and conventions. IdeaBeat.com also provides unique features such as IdeaBank, which includes an idea of the day; the "Flashes" e-mail program to keep users up to date on changes on the site; plus web and book reviews.

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