Hires Editorial Director

Posted on October 22, 1999, a new home decorating e-commerce company, has announced that Doug Turshen has joined its creative team as editorial director. The former editor-in-chief of American HomeStyle and Gardening, Turshen will be responsible for overseeing the development of the editorial content and format on the website.

Turshen plans to make the first stop for anybody who is planning to furnish or decorate a home. ``It will all come down to personal style,'' said Turshen. ``You will be able to search for items that match your own 'style statement' and will provide you with the inspiration and great advice. And you'll be able to buy it all online.''

Turshen is a well-known art director with a specialty in interior design and home furnishings publications. In addition to his three-year tenure at American Homestyle and Gardening, Turshen spent ten years as the creative director of Family Circle and helped develop and launch several other magazines including Child, Fitness and Mary Emmerling's Country. In addition, he has also teamed up with bestselling home design authors to create coffee-table books such as Barbara Ohrbach's The Scented Room, Tricia Foley's White Christmas, Suzanne Butterfield's Color Palettes and Carolyn Roehm's A Passion For Flowers.

`` is thrilled that Doug Turshen will spearhead the site's editorial content,'' said Doug Mack, CEO of ``Turshen's knowledge, insight, and expertise in the lifestyles, home furnishings, and decorating areas will produce a unique blend of the inspirational and the practical and will perfectly complement's product selection and technology. We're going to redefine how people shop for their homes.''