Gibson Greetings Launches Two New Holiday Card Brands

Posted on October 28, 1998

Season*ings is a new brand of alternative seasonal greeting cards. The 120-card collection combines contemporary humor, bright seasonal colors and whimsical designs to capture the essence of the holiday. Season*ings features designs by well-known artists and art studios, including Ruth Morehead, Suzy's Zoo, Giordano and Kersten Brothers. In addition, Gibson has introduced Share The Miracle -- A Savior is Born, a special collection of Christmas cards and gift items aimed at the Christian consumer. The new line features cards, multi-packaged goods, bookmarks, prayer cards and envelope seals.

"One of the things that distinguishes Season*ings from more conventional card lines is the 'idea' content of each design," said Don French, general manager of the Seasonal Products Strategic Business Unit (SBU) at Gibson. "We conducted a series of consumer focus group tests, followed by extensive design testing, to create the right blend of products to complement -- yet stand apart from -- more conventional holiday cards."

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