Debuts Online, Mixing Content and Commerce

Posted on July 28, 1999 has announced the launch of its website targeted at upwardly mobile men and women who are using the Internet. provides blends content and commerce from partners on and off the Internet, including well-known brands such as J Crew, Elle, Premiere, Men's Health, CD Now and others.

"The Internet has been a home to sites that target a number of specific groups including seniors and women online, but there hasn't been content yet that is focused on the exact population that is driving the growth of this medium," said Connie Ling, president of " reaches a market that is incredibly under-represented on the Web - the fast-growing group of upwardly mobile, successful young professionals online."

The website's model, which has coined "ComTent", enables content providers to merchandise their online content through a third-party site. On, an article from Washingtonian magazine about fine cigars can be complemented with specific cigar products from e-commerce partners, such as Cigars International or The Smoke Shop.

The site's content partners include the following: Aqua Magazine, Elle, Feng Shui, Food & Wine, Golf & Travel, Healing Retreats & Spas, Homes & Lifestyles, Islands Magazine, Men's Health, News Real,, Palm Springs Life, Premiere, Puerto Vallarta Lifestyles, San Diego Magazine,, The James Beard Foundations, Travel Holiday, Travel & Leisure, and Washingtonian.