Few Watching Fox Business So Far

Posted on January 5, 2008

The New York Daily News reports that a mere 6,000 people a day are watching Rupert Murdoch's Fox Business News cable channel during the work day. At prime time the number climb to about 15,000 viewers. These very low numbers are not bothering Fox Business News anchor Neil Cavuto.
"It's so early, I don't know what to make of them," FBC anchor Neil Cavuto said. "We're just coming out of the gate. Going in, I had so low expectations."

Cavuto said the numbers reminded him of 11 years ago, when he joined the then fledgling Fox News Channel. "For years after I left CNBC, it was as if I had entered the witness protection program," he said.

It took FNC several years to make a dent in the ratings and more than five years to beat CNN.

The FBC's audience peaks at 27,000 viewers at 8 p.m. weeknights, the data show. Another high point has been 2 p.m. weekdays, when 17,000 check in.

"I'm not a stranger to this sort of thing," Cavuto said. "I'm a realist. These things take time. It's tough to rate this kind of thing with an audience so small."
Cavuto might be right that it is still early but Fox Business News is unlikely to be given as much time to develop as the Fox News Channel was.