Easyriders Expands American Rodder Magazine

Posted on March 22, 1999

Easyriders Inc., a leading publisher of motorcycle and lifestyle magazines, will upgrade American Rodder, a hot-rod magazine, Keith Ball, executive vice president and editorial director of Easyriders, Monday announced.

Changes to the magazine will include enhancing the production quality of the publication and expanding the coverage of the hot-rod and custom-car industry to attract a larger audience and appeal to new, younger readers. The popular publication will add muscle cars of the '60s and '70s, such as Camaros, Chevelles and Mustangs, to its existing line-up of hot rods from the '20s through the '50s. The improvements will take effect in the July, 1999, issue.

"American Rodder is the magazine of choice for serious custom-car enthusiasts," said Ball. "By broadening the coverage of the publication and bettering the quality of design and production, we will reach an even larger audience of hot-rod hobbyists."

In addition to content changes, American Rodder will be published in full-color from cover to cover and use an upgraded paper stock to better showcase its extensive use of high-quality color photography.

American Rodder, with a circulation of 36,200, appeals to hot-rod and custom-car enthusiasts and covers all aspects of the hobby from planning and construction to examples of finished products. Regular columns feature technical tips, lifestyle features and information on parts, in addition to other topics of interest to hot-rod hobbyists such as model-car building and accessories.