Detour Magazine to Supply Unique Content to the Excite Network

Posted on July 7, 1999

In an effort to extend its reach and to establish its online presence, Detour Magazine, an entertainment, fashion and lifestyle publication has entered an agreement with Excite@Home to become a unique content provider of celebrity photos. As part of its agreement Detour will share in all ad revenue that is generated by selling advertisements on these pages.

Detour's Chairman Ed Stein says, "Detour is in the process of becoming a complete media company. The future of this company is to find ways to use our assets across print and the Internet. By leveraging our traditional media entity to the Internet we are finding ways to generate more revenue for the company without large capital expenditures. In this case, celebrity photos have been one of the most popular sections of the magazine and we hope that its appeal will be equal on the Internet."

Detour Magazine is an internationally distributed monthly magazine featuring articles related to fashion, entertainment, music, literary, the arts, and current social issues. The company, which has been profiling fashion and lifestyle trends for twelve years, will launch Detour Online this summer.

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