Detour Magazine and Launch New Portal for Contemporary Lifestyles

Posted on December 8, 1999

Detour magazine has partnered with Internet portal publisher to launch Detour. The new website will be unveiled at the Jupiter Entertainment Forum this week. Focusing on contemporary lifestyles, iDetour will offer a website that focuses on current trends, lifestyle and purchasing decisions for the 18-35 year old upwardly mobile age group. provides a publishing platform that provides iDetour with a suite of traffic-building syndicated content; revenue-generating e-commerce; and interactive, community-building capabilities.

"The future of Detour is to be an integrated, cross media publisher", said Andrew Left, CEO of Detour Magazine. "It is imperative for us to partner with a leading portal ASP. OpenSpace provides a tremendous technology platform that enables us to connect to our visitors and offer them customized content and a unique shopping experience. This partnership is a terrific marriage of technology and an exciting traditional brand."

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