Business 2.0 Increases Frequency in 2000

Posted on December 13, 1999

Imagine Media's newly-created Business Division has announced that its flagship brand -- Business 2.0 -- will move from a monthly to a bi-weekly format. The magazine, a publication covering the transformation of business in the Internet Age, will publish 20 issues in 2000, up from 12 this year. The bi-weekly format will begin with the May 2000 issue.

"Since its launch just 17 months ago, Business 2.0 has quickly become a must-read monthly for new business leaders we identify as Transformers. Hungry for the insight, ideas and views that the editorial content provides, these Transformers can't seem to get enough relevant information on the new rules shaping the new economy delivered in a way that offers them applicable business solutions," said Michela O'Connor Abrams, president of the Business Division. "We're committed to maintaining our editorial vision while delivering this powerful content more frequently to our growing base of readers."

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