Amazon.com and Oxygen Media Team Up
Posted on May 10, 2000Amazon.com and Oxygen Media have entered into a two-year alliance that encompasses both television and the Internet, it was announced by C.J. Kettler, Oxygen's President of Sales and Marketing. Under the terms of the agreement, Amazon.com will be the exclusive bookseller on Oxygen's online network. Amazon.com will advertise, and its books will be available, across Oxygen's growing network of 19 sites. In addition, Amazon.com will advertise on the Oxygen cable television network.
C.J. Kettler stated, ``The folks at Amazon.com are truly Internet pioneers -- from Jeff Bezos and Joe Galli on down. With their strong reputation for customer service, we are confident that they will serve the Oxygen community well. We are delighted to have them as a partner and we look forward to creating new marketing and e-commerce ventures that will deliver great value to our audience and their customers.''
Oxygen Media is an integrated media brand that targets modern women by combining Internet and cable television. Founded in 1998 by Geraldine Laybourne, Marcy Carsey, Tom Werner, Caryn Mandabach and Oprah Winfrey, Oxygen consists of a growing network of websites and a 24-hour cable network.