Oprah Boosts Eckhart Tolle's Book Sales With Joint Seminar

Posted on February 29, 2008

Oprah Winfrey latest book pick - Eckhart Tolle's self-help title A New Earth - has now sold 3.5 million copies. Many of these sales came after Winfrey's selection of the book four weeks ago.

Oprah issued a statement saying it is the fastest-selling pick ever at Barnes & Noble Inc. It also set a record for a four-week span for publisher Penguin Group (USA).

Brian Tart, president and publisher of the Penguin imprint Dutton, told the Associated Press that a key factor was the upcoming Web seminars featuring both Winfrey and Tolle. These seminars will be held 10 consecutive Mondays starting March 3. Brian Tart also told the AP that 500,000 people have signed up for these seminars. Those staggering seminar numbers are going to make other self-help authors very jealous.

Oprah Winfrey is still selling tons of books but she still is not recommending as many book as did when her Oprah's Book Club was selecting a book each month during the late 90s and early 2000s.