Computer Book ReviewsThe Internet Writing Journal, March 2001
Page Two of Two
Inside Adobe Photoshop 6 by Gary David Bouton, Gary Kubicek, Barbara Mancuso Bouton and Mara Zebest NathansonNew Riders, December 2000.
Trade Paperback, 964 pages.
Amazon.com. | Amazon.co.uk
Adobe Photoshop has become the undisputed standard in graphics software tools. This extensive reference covers the tools, tricks and the many uses of Photoshop 6. The reference provides detailed coverage of each Photoshop feature, including palettes, shape tools, tool bars, layers, filters, color management, optimizing Photoshop, image formats, acquiring Photoshop images, outputting your work and other Photoshop tools. Once you are more familiar with Photoshop, you can then move onto the other chapters which cover selection tools, layering images, pen and path painting tools, creating shapes, custom shapes, text effects, improving images, restoring photographs, the clone stamp tool, scanners, 3D graphics, filters, typefaces, type design and web images. A CD-ROM is also provided which includes examples from each chapter in the book, fonts, clip art and third-party software tools.
Gary David Bouton, an author and graphics expert, has written more than 16 books on computer graphics for New Riders. Inside Photoshop 6 is his 13th book on Photoshop. Gary and his wife, co-author Barbara, hold four international awards in desktop publishing and design. The Boutons' book is very well-organized, and provides detailed instructions for each Photoshop task making it easy for the readers to follow along while trying out the examples themselves. Especially helpful are the many well explained step-by-step procedures, accompanied by screen shots and diagrams, which walk readers through different Photoshop uses. Graphics industry professionals, website owners and people interested in digital photography should not be without this handy reference.
NetResults.2 by Rick E. Bruner, Leland Harden and Bob HeymanNew Riders, November 2000.
Trade Paperback, 342 pages.
Amazon.com. | Amazon.co.uk
This web marketing reference explains and discusses a variety of different web marketing campaigns and practices and provides practical advice and recommendations. Some of the types of online marketing covered include online brand equity, generating leads, selling using online venues, affiliate marketing, web advertising, usability, email marketing, media relations, web design fundamentals, email marketing and viral marketing. Each section also includes a resources section which covers relevant websites and includes links and descriptions. Screenshot examples of discussed websites are also provided.
NetResults.2 is written by Web marketing experts Rick E. Bruner, Leland Harden and Bob Heyman. The authors have each founded a dot.com company and have helped execute online campaigns for major companies including AOL, Barnes & Noble, Gillette, Home Depot, IMB and Macy's. The reference provides easy-to-follow advice, backed up by case-studies and information about real campaigns, which helps the reader understand why something works and how it is achieved. The book also provides critical online marketing do's and don'ts, such as good and bad domain names and what are methods of email marketing that can be used and what is not-effective or considered Spam. NetResults.2 provides thorough coverage of web marketing concepts and practices and will be valuable to anyone engaging in online marketing and/or launching a website or online service.
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