Philps Wants to Astound Gamers' Senses With AmBX

Posted on December 30, 2005

Philips will be releasing a new "sensory surrounding" technology called amBX for gamers in May, 2006. amBX involves using special lighting, fans, heaters and other equipment to surround gamers with different experiences that operate in sync with the games they are playing.

A Philips press release says this about the new tech: "Imagine the room of the future, where all electronic devices are amBX-enabled. The treacherous road to Saigon will turn your room jungle green, swimming with dolphins will splash it deep blue, 'Halo' [a hit Xbox video game] jumps will turn your fans on full, lightning storms will strobe your white lighting, and attack ships on fire off the shoulder of Orion will blast on your heaters."

Games will need to be amBX-enabled in order for the amBX devices to operate. Gamers will have to wait and see how much an amBX set-up will cost and how many games will be available that are amBX enabled. ABC News said Philips is in talks with equipment makers and game developers so gamers should expect at least a few amBX-enabled games this year.

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