Game of War's Kate Upton Campaign Cost $40 Million

Machine Zone, Inc. launched a campaign featuring model Kate Upton late last year for its mobile game, Game of War - Fire Age. The campaign included a Super Bowl ad with Kate donning battle armor and riding a horse into battle. Read more... March 17, 2015

Google DeepMind Learns How to Play Atari Games

A computer program named Google DeepMind has learned how to play and master some Atari games on its own. Some of the games the program was able to master include Breakout and Seaquest. It was able to learn how to play the games without much input about the games themselves. Read more... February 25, 2015

Temple Run 2 Adds Bruce Lee as Playable Character

Bruce Lee is now a playable character in the Temple Run 2 mobile game from Imangi Studios. The character was created through a licensing deal with Bruce Lee, LLC. The game is available for the Android, iOS and Amazon. Read more... February 17, 2015

Q*Bert Rebooted Game Coming to PS3, PS4 and PS Vita

The Q*Bert Rebooted game is coming to the PS3, PS4 and PS Vita on February 17. The new version of the arcade classic launched for the PC last summer. Read more... February 16, 2015

Atari Developing Asteroids Multiplayer Survival Game

Atari is developing an Asteroids multiplayer survival game called Asteroids: Outposts. The PC game is a re-imaging of the 1979 arcade classic. Read more... February 14, 2015

Madden NFL 15 Simulation Predicted Exact Super Bowl Score

EA's Madden NFL 15 simulation predicted the exact score of the Super Bowl. The simulator predicted the Patriot would defeat the Seahawks 28-14. This was the exact outcome of Super Bowl XLIX. Read more... February 6, 2015

Study Tests Female Gamers Playing With Obese and Thin Avatars

A study by researchers at the University of California, Davis monitored female gamers playing a video tennis game using an obese avatar or a thin avatar. The study found that gamers don't play as hard when using an obese avatar as they do when using a slim avatar. The size of the actual person playing the game made no difference. Read more... February 1, 2015

Conan O'Brien Reveals What Minecraft Version of Show Would Look Like

Conan wanted to do an entire episode of the Conan show in the Minecraft environment. Conan says they got excited about animating the episode but unfortunately Minecraft's creators were not on board for the idea. Read more... January 28, 2015

Life-Sized Pac-Man Game Featured in Bud Light Super Bowl Ad

Pac-Man is brought to life as a full-sized real world game in Bud Light's Super Bowl commercial. The 60-second ad is called "Coin." Budweiser is also bringing back its Budweiser Clydesdales in another Super Bowl ad. Read more... January 26, 2015

New Nintendo 3DS XL to Launch in February

Nintendo will be launching its new Nintendo 3DS XL portable handheld console in the U.S. on February 13, 2015. The console will cost $199.99. Nintendo says the new console has enhancements that make for smoother and more engrossing game play. Read more... January 20, 2015

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