EA Reduces Price on Several Games

Posted on November 18, 2005

Reuters reports that Electronic Arts has cut prices on several of its games by $10 from $49.99 to $39.99.

Electronic Arts Inc., the world's biggest video game publisher, has reduced prices on some titles by 20 percent to spur sales and thwart competition, an analyst said on Monday.

"NBA Live 06" and racing titles "Burnout Revenge" and "NASCAR 06" were among the console games subject to the price cut from $49.99 to $39.99, Banc of America Securities research analyst Gary Cooper said in a client note.

Video game sales have been soft in recent months as consumers await new console technology. Microsoft Corp. is releasing the Xbox 360, the first next-generation gaming machine from a major player, on November 22.

Other games being cut in price, according to Reuters, include Tiger Woods PGA Tour 06 and Need for Speed: Rivals for Sony's PSP. Gary Cooper, the analyst Reuters talked to also told Reuters he thought EA will also lower the price for Madden 06 and FIFA 06. It is good to see some price cutting because the $50 price tag is pretty high. EA might be thinking that cutting the price will motivate some of the game renters to become game buyers again. The Evil Dead Regeneration game we discussed yesterday may have been a trendsetter with its price tag of just $20.

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