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Methods for Growing Your Newsletter Subscrber Base
Here are some quick tips and simple
methods for growing your subscriber list. The most
important lesson, unless you have a big
promotional budget or a large, active reader base
to begin with, is patience. If you pay attention
to your readers, work hard and produce an
excellent newsletter your subscriber list will
These are just a few principles and tips to
get you started. As your newsletter grows,
be sure to listen to what your readers
have to say, and concentrate on providing a high quality
- Fine tune your welcome letter. The
welcome letter is the letter your
readers receive when they first sign up. This
is your first contact with your new subscribers, so make it
friendly and professional.
- Have a regular publishing schedule. Be consistent.
Readers will get used to receiving your newsletter
and it will become part of their regular routine.
- Be quick to respons to administrative problems and requests,
such as unsubscribe messages, complaints,
requests for another copy, etc.
- This may seem obvious, but you must provide
informative, error-free copy. If you
provide information that is helpful and
informative to your readers, then your subscriber
base will grow. Minimizing the amount of errors
in your copy is also important. Try to find at least one other person
to proofread each issue.
This also applies if you run a moderated
discussion list -- be sure to weed out inappropriate
and hard to read emails, so your readers don't have to
deal with them.
- Advertise your newsletter prominently on your
website. You should also provide an online form
where your visitors can easily subscribe to receive your
newsletter. A sample copy of your newsletter should
also be displayed. You can even provide archived issues
on the website. If you don't already have a website, then
by all means get one.
newsletter itself. Let your readers know that you will not
resell their names and email addresses. If you are going to
swap reader lists with other commmercial listowners,
disclose this to subscribers.
- Exchange ads with similar newsletters. This is
also known as ad-swapping.
- List your email newsletter in mailing list and
- Let your readers know they can forward their
issue on to their friends, so long as they keep the issue intact,
including all the copyright information. Encourage this activity.
- If you have a marketing budget for your newsletter, then
take out some online ads. Online advertising is an effective way
to grow traffic more quickly. Try
a variety of ads, including advertising in
other newsletters, banner ads and classified
- Put a short description and website link to your
newsletter's webpage in the signature line of your email.
This way you will promote yourself through
your emails. However, be sure not to spam newsgroups
or send unsolicited emails about your newsletter. This
can generate complaints, ill-will and damage
your brand name. Nothing irritates people more than being subscribed
without their knowledge to some newsletter they've never heard of.
- Write articles for other newsletters or publications
and mention your newsletter in your bio. This can
be very effective, especially if your article
appears on a high-trafficked website.
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