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Promote Your Books Through Flyers

by Judy Collins
© 2003 All Rights Reserved

A good, inexpensive way to promote your books is a flyer.
What makes one flyer so much better than another? Use these
10 tips to make yours stand out from the crowd.

1. Include your front cover. People want to see what your book
looks like. Color is great, but not necessary. Make sure your
colored book cover copies well in black and white. It's far
cheaper to print in black and white.

2. Hook your prospective buyers with the headline in the top line.
For instance, read about SEX as it really is! Give your audience
a reason to buy--Show those benefits!

3. Include some juicy excerpts. Buyers want to see a sample of
your writing.

4. Include your picture with a brief biography near it. People
want to see what the author looks like. Place it on the right
side if possible.

5. Add praise from others. This is the most important way to
market. The praise doesn't have to be from famous people. One
author added a testimonial from a convict!

6. Put ordering information on a coupon at the flyer's bottom.
Include ISBN number, Web site URL, and discount information.

7. Make it easy to buy. Offer easy ways to buy: credit cards, checks
or money orders. Include your toll-free 800 number.

8. Give your buyers all the ways to stay in touch with
you-street address, e-mail, Web Site, local phone and fax
number, and 800 number.

9. Carry at least 25 flyers with you in a folder. Give one to
every person you meet. Remember the "law of seven." After
seven exposures, you have a buyer!

10. Use the backside of the flyer. Multiply buying results with
more testimonials on the back. Include a longer excerpt from
your book there.

Your flyer is an extension of you and your book, and one of the
least expensive ways to market with print. Print hundreds, even
thousands so your book buying public can easily purchase your

Judy Cullins: 20-year author, publisher, book coach
Helps entrepreneurs manifest their book and web dreams
eBk: _Ten Non-techie Ways to Market Your Book Online_
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