"Since children's books is a completely different area of publishing than adult, and since John had never experienced any publishing in the children's area, we went out and spoke to a very, very small number of people we felt were particularly good at children's books," said Gernert, adding that Random House, Grisham's adult publisher, was in the mix. "We tried to figure out who had the vision for launching Theo that most matched John's, and it ended up being Penguin and Don Weisberg."