Multiyear deal calls for Oberon to produce numerous games with Patterson's brand name, most likely in the mystery or romance genres. Some will be based on Patterson's existing books, others on original stories. Oberon will distribute games online and for cell phones. Elephant Entertainment will distribute the games at retail locations for PCs and, potentially, Nintendo's Wii and DS consoles.

By pacting with Patterson, the publishers are trying to emulate Ubisoft's success making action and stealth games under the Tom Clancy brand. Vivendi has a similar deal to make games based on Robert Ludlum's books. "The casual games market is right where I am, with about 70% of my readers and their players being female," Patterson said. "A lot of people who read my books may think they don't like games, and we can reach that audience for the first time."

Casual games, which are typically easy to pick up and play for just a few minutes, are one of the hottest areas of the vidgame biz. Many of the big publishers, such as Electronic Arts, are investing money in titles aimed at people who don't own an Xbox 360 or PlayStation 3 and don't typically play games. That aud primarily consists of women and middle-aged people -- precisely the market Oberon and Elephant plan to target with their Patterson games.

"We're trying to explore new ground and broaden the market with this deal," said Oberon VP of publishing Don Ryan.

"EmotioneeringTM" is the term I created to describe a body of over 1000 techniques for making game emotionally immersive. That is, they evoke, in a player, a wide breadth and depth of emotions. I believe that all techniques to make games emotionally engaging fall into 34 categories. These categories include:

-Techniques to get a player to identify with the character he plays;
-Techniques to get a player to bond with an NPC (a Non-Player Character)
-Techniques to give an NPC a quality of emotional depth, even if the NPC speaks just one line of dialogue.
-Techniques to take the player on an emotional journey and many others. Those are just a few categories of Emotioneering techniques.

There are 30 others.