List of the Most Overused Marketing Buzzwords

Posted on August 13, 2010

Search and PR strategist Adam Sherk has compiled a list of the most overused terms in press releases. He used PRWeb's press release archive to find the most frequently used terms. Many press releases are full of words used to praise the products and the people mentioned in them. Words like leader, best, top, unique, innovative and great made the list. Below is a list of the top ten most overused press release buzzwords.

You can view the top 100 list here.

Overused TermMentions in Press Releases
1leader161,000
2leading44,900
3best43,000
4top32,500
5unique30,400
6great28,600
7solution22,600
8largest21,900
9innovative21,800
10innovator21,400

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