Stephen Colbert Lauds Lorax Producers For Lining Up 70 Product Tie-Ins for the Film
In this video clip, Stephen Colbert discusses the Iranian movie that won an Oscar, A Separation, and the commercialization of Dr. Suess' The Lorax. The Lorax movie has 70 product tie-ins, which Stephen says isn't nearly enough. But he applauds producers for giving it their best shot to commercialize a book about the environment. He says the marketing tie ins should be enough to win the film a Best Picture Oscar in 2013. Take a look:
